SOURCE: For boxing fans, it must be sad to watch what Showtime has become.

Five years after forcing HBO to say “No mas,’’ to boxing and inheriting the mantle of the go-to destination for big-time fights, the network’s pay-per-view arm, supposedly the place to catch their premium boxing events, has become a dumping ground for freak shows.

Four years ago, they gouged you for a hundred bucks to watch Floyd Mayweather Jr. play pattycake with a novice boxer named Conor McGregor.

This Sunday, they offer you a relative bargain — 50 bucks to watch an eight-round exhibition between Mayweather, now 44 years old, and six years removed from his last “real’’ fight, and someone named Logan Paul, who in the grand tradition of modern social media, is famous simply for being famous.

Or in other words, YouTube famous.

I know writing about a Deadspin article is kind of like beating up your little brother nowadays, but I think the author actually has a lot of the same thoughts people who don’t get what Showtime is doing have.

The guy who wrote this is named Wallace Matthews. Close your eyes. Guess what he looks like.

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Of fucking course he looks like your Uncle Dave. A boxing writer that loves to keep his sport as pure and boring as possible who loves to talk about the glory days of Hagler, Hearns, Duran and Leonard to his buddies hooked up to ventilators. Hey Wallace wake the fuck up. Your sport is boring. You have maybe 5 guys who can actually sell a fight in the whole profession. Ruiz and Arreola was a main event and it looked like two Dodgers fans took their shirts off and just started throwing hands in the parking lot after another bad Kershaw start in the NLCS.

This weekend is the boxing event of the year(?) between Logan Paul and Floyd Mayweather. And if its not the fight of the year than Logan Paul’s brother Jake owns that title when he fought Ben Askren a month ago. And that’s the thing the two most entertaining fights of 2021 are going to feature YouTube stars. The only fight that will compare to these two in terms of hype, purse, and entertainment leading up to it is Fury/Wilder III on July 24th. Think about that. Two of the biggest fights of the year are going to be headlined by two guys who got their start on Vine and built an empire through the internet. Jake Paul vs. Askren just generated 1.5 million buys. Fury/Wilder last year only had 800k. So why the fuck is this guy complaining about Showtime? Because the world’s passed him by and instead of trying to understand it he’s going to collect his check bitching about it.

This Sunday, they offer you a relative bargain — 50 bucks to watch an eight-round exhibition between Mayweather, now 44 years old, and six years removed from his last “real’’ fight, and someone named Logan Paul, who in the grand tradition of modern social media, is famous simply for being famous.

Or in other words, YouTube famous.

‘YouTube famous’. This sounds like a guy in the 1900s who was world famous on the radio and stuck his nose up at the actors on the moving pictures screen. Just admit you just don’t get it anymore. YouTube famous is famous now. Logan Paul has the same reach A list actresses and actors do. He just does his shit on the Internet instead of a big sound stage. Just because you don’t consume his stuff or like how he got to this point doesn’t mean he doesn’t have the reach to bring in PPV buys. I will bet you more people are tuning into this fight because of Logan over Floyd. Whether it’s to see him get his ass knocked out or see how he stacks up against a Hall of Fame boxer. It’s definitely not to see Floyd dance and play defense for 8 rounds.

No one but Logan Paul, who has one professional boxing match — a loss to another YouTuber — on his resume but is guaranteed a reported $20 million to “fight’’ Mayweather, which is precisely double the amount Roberto Duran made for his most lucrative bout, his epic win over Leonard in 1980 that set The Kings era into motion.

How many millions of followers did Roberto Duran have on Vine? Maybe Roberto Duran should have started a vlog.

The best part about this is boxing is almost dead and the only heartbeat it has left is the YouTubers. Boxing writers (most probably are) should be embracing this kind of stuff. There are new eyeballs from people who’ve never watched the sport and Logan & Jake actually take training seriously. If they showed up and missed weight and looked like Ben Askren then yea I’d probably be pissed to.

But they actually care and actually know how to box. You know who didn’t take it seriously and learn how to box? Nate Robinson and he ended up with a mouth full of canvass.

Less divisions & more characters that can work the mic. That’s what’ll save boxing. I don’t even understand what it means to unify the belt in the welterweight, lightweight, featherweight division. I don’t need both fighters to have 4 belts draped over them as they’re walking to the ring that they won back when they were 19 fighting in the Favelas and the division folded. America is stupid and sports are about entertainment. You need to feed everything to us in simpler terms and make us engaged.Yea you’re supposed to win titles and put up stats that have you one day mentioned with the greats. But we don’t marvel at a Tom Brady 3 step drop or LeBron dribbling up the court. We want TDs that thread the needle, dunks from the foul lines, and buzzer beaters. We want to be entertained and an escape. That’s exactly what Showtime is providing and they’ll be better off long term targeting the demographic they’re hitting this Sunday.